Tadweer Group has launched an all-new Ramadan campaign under the theme Naqa’a, translated as purity. Throughout the Ramadan campaign, the organisation is connecting the core values of the Holy Month with sustainability, promoting a cleaner and greener future for the next generation.

Abdulwahed Juma, Executive Director, Communications and Awareness at Tadweer Group, commented: “Ramadan is a time of reflection, unity, and giving back. Through our Naqa’a campaign, we aim to inspire the community to embrace sustainability as an extension of these values—reducing waste, reusing resources, and recycling for a cleaner future. By engaging with our initiatives, we can collectively make a lasting impact, ensuring a more sustainable world for generations to come.”

The campaign offers multiple opportunities for members of the public to get involved and promotes the 3 Rs (reduce, reuse and recycle), from events to social media challenges.
The organisation’s Community Engagement team is hosting several events during Ramadan:
• Awareness and sustainability fun at Sheikh Zayed Festival (March 6 in collaboration with the Family Foundation from 9pm-12am).
• Fun-filled activities at Umm Al Emarat Park (March 14 and 15 from 8pm-1am).
• Workshops and insightful conversations at the Lammah Al Bahr Festival (March 7 and 22 from 9pm-12am)

In addition, members of the public will have the chance to win exciting prizes by following Tadweer Group’s social media channels. From weekly competitions, impactful videos and daily updates on everything Tadweer Group is doing for this special time, there’s something for everyone.

Don’t miss Ramadan activities with Tadweer Group – a time to come together, connect with one another, and embrace the theme of Naqa’a. Make sure to follow our social media channels – like, share, and comment by following @Tadweer.group!