Tadweer Group hosted the campaign in schools across the UAE in line with the UAE’s 53rd National Day celebrations. The engaging activities included large-scale community events that brought together students, educators, and families, engaging over 2,500 students from nine schools across all seven Emirates. The campaign promoted the 3Rs – Reduce, Reuse, Recycle – through interactive workshops, hands-on competitions, and engaging sustainability-themed activities.
To amplify its reach, Tadweer Group partnered with seven UAE-based influencers, who created compelling digital content to reinforce key messages. These videos collectively achieved more than 3.3 million views and over 1 million social media impressions, significantly expanding the campaign’s impact beyond the classroom.
Abdulwahed Juma Farish, Executive Director – Communications and Awareness at Tadweer Group, said: “We are proud to have received this award, which recognises the power of collaboration and creativity in driving real impact. This campaign reflects our long-term commitment to empowering the next generation with the tools, knowledge, and mindset needed to shape a more sustainable future for our nation. By instilling core sustainability values in children at an early age, we are cultivating responsible habits that will carry forward into adulthood. Schools are the foundation of change, and through this initiative, we’ve demonstrated how meaningful education can inspire students to become active contributors to a cleaner, greener UAE.”
By combining edutainment, influencer engagement, and strong educational partnerships, the campaign introduced a fresh approach to environmental outreach, cementing Tadweer Group’s position as a national leader in sustainability education.
For more information about the Community Engagement team or to get involved in future initiatives, please visit www.tadweer.ae or follow us on our official social media channels.
