The initiative includes field visits across all three regions, where Tadweer Group’s Community Engagement team and inspectors from the operations department will guide farmers on safe waste disposal and highlight the use of designated collection points. Farmers are also reminded to request fallen stock disposal services via the TAMM application ensuring streamlined, safe and environmentally responsible practices.
Abdulwahed Juma Farish, Executive Director Communications and Awareness of Tadweer Group, said: “At Tadweer Group, we believe sustainability starts at the community level. The Sustainable Farms campaign encourages farmers to play an active role in keeping their environment clean through responsible waste disposal and safer farming practices. By working closely with our partners and the farming community, we are helping to create a cleaner, healthier environment for all.”
As part of the campaign, Tadweer Group will also launch a cinematic documentary-style video series, showcasing authentic stories of UAE farmers and their sustainable practices. Each short film will highlight the farmer as a role model, while capturing Tadweer Group’s support for the agricultural sector and its contribution to the UAE’s sustainability goals.
A key highlight of the campaign will be the “Sustainable Circle” farm awareness discussion, organized in collaboration with the Fujairah Farmers Association, to be held on 7 October. The session will bring together 20–30 participants to exchange knowledge, share experiences, and strengthen community engagement around sustainability in farming.
The campaign reflects Tadweer Group’s commitment to community outreach, environmental awareness and strategic partnerships, reinforcing its role as a leader in waste management and sustainability.
For more information on Tadweer Group’s projects and initiatives, please visit www.tadweer.ae.
