The programme promotes the four Rs – Reduce, Reuse, Recycle and Recover through interactive workshops, educational activities and expert-led sessions on waste management and the circular economy. Activities include a ‘Waste Sorting’ challenge and a ‘From Waste to Resource’ demonstration, illustrating how everyday materials can be recycled and transformed into practical new products.
Abdulwahed Juma, Executive Director Communications and Awareness at Tadweer Group, said: “We believe youth engagement is key to building a sustainable future. Through Eco Champions, we aim to inspire students to practise the four Rs – Reduce, Reuse, Recycle and Recover. Everyone has a role to play in keeping our environment clean and healthy. This initiative also reminds us that waste is not a challenge, but a resource full of potential. By empowering youth to act responsibly and creatively, we are nurturing a culture that values sustainability and positive change.”
Building on Tadweer Group’s strong record in community engagement, Eco Champions continues the momentum of the organisation’s recognition at the GovMedia Awards 2025. Tadweer Group received the UAE Campaign of the Year – Environment award for its National Day Schools Sustainability Campaign, which promoted environmental awareness among students across the UAE.
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