At its centre is an interactive on-stage awareness session, designed to make sustainability simple, fun and engaging for visitors of all ages. Through practical demonstrations, educational games, and a live Q&A, Tadweer Group will demonstrate how small daily decisions can make a long-term difference to the environment.
Abdulwahed Juma Farish, Executive Director of Communications and Awareness, said:
“Our participation in the Sheikh Zayed Festival reflects our belief that sustainability begins with people. Meaningful behavioural change happens when individuals understand the issue, can access the right solutions, and feel empowered to make practical, everyday choices. By pairing awareness with on-ground recycling systems, we are helping families see that responsible waste practices are simple, achievable and essential to a cleaner future. We look forward to working with community and family-focused events such as the Festival to highlight not only how we can protect our environment, but why it matters.”
Alongside these awareness activities, Tadweer Group is supporting the festival’s waste management operations. More than 600 waste and recycling bins have been placed across the venue to help maintain a clean and safe environment for visitors.
A team of over 55 trained staff is on-site each day to manage waste collection, monitor cleanliness, and ensure proper segregation. These measures help reduce risks, prevent littering, and keep public areas safe and accessible for everyone.
By bringing sustainability into daily life and making recycling convenient, Tadweer Group continues to support the UAE’s long-term vision for a more circular and environmentally responsible society.
